Case Study

The Backlot Unveils Brand New Cinema Experience in Blackpool - AV2events and Audiologic Install Future-Proof Audio System

Blackpool, renowned for entertainment, has long awaited a cutting-edge cinema experience, and the The Backlot project was born to deliver just that. Much more than showcasing Hollywood blockbusters, the Backlot aims to offer a cinematic wonderland, blending local stories with global narratives offering a diverse selection of films. With its super-sized IMAX screen, boasting the sharpest visuals and immersive, heart-pounding audio, The Backlot Cinema promises a whole new film-going experience.

The ultimate entertainment destination, The Backlot is not just a cinema, but a community hub committed to bringing people together through the power of entertainment media. Beyond the big screen, The Backlot actively engages with the Blackpool community through local partnerships, community events, and educational outreach programs.

Lancashire based AV integrator, AV2events, specialists in deploying state-of-the-art sound and visuals, were appointed to design and install the audio system for this unique venue.

Lee Wilson, Managing Director of AV2events, remarked, "With its complex structure and multiple zones, we needed equipment that was not only reliable but also capable of mass flexibility, to meet the customer’s needs. We turned to Audiologic for their guidance, support, and in-depth knowledge, to assist us with the design." The Cloud range of BGM equipment was selected for its robustness, ease of use, and British-made quality, aligning perfectly with the project's objectives.

The complex demanded eight independent audio zones which required two BGM systems to run independent of each other, one to provide audio across the Backlot Cinema and the other for The Backlot Diner, with a link provisioned in between to allow for future coupling of the system should that be the required. As such, the BGM system needed to be as versatile as possible, catering for a mix of input types.

The five customer-facing zones of the cinema have localised audio fed by a Cloud BT1 input plate / Cloud LM2 Remote Active Wall Controller setup, located behind the main ticketing desk, incorporating a mic input, allowing announcements to be made across the cinema. Remote Cloud RSL6W plates were also added to allow localised volume/input control for the respective floors.

Within the main cinema area, the client required a zone specifically isolated from the rest of the venue audio, specifically to be utilised as a VIP Studio, allowing both private bookings and events beyond the big screen, allowing the the space to run events ranging from mindfulness/wellbeing sessions and business conferences to karaoke, classic card and board game nights.

The VIP studio area utilised the facility input of the Cloud Z8 zone mixer fed via a Cloud BT1 Faceplate daisy chained through the Cloud LM2 RCM allowing inputs from within the studio to remain exclusively available to this zone, unselectable by other zones within the complex.

The Backlot Diner BGM system also utilised a Cloud BT1/Cloud LM2 RCM setup with the addition of a separate jukebox input which would operate as a priority input, playing programmed audio at random whilst doubling as a revenue source, allowing customers to ‘pay to play’ selected songs on the jukebox within the Diner.

The entire system across The Backlot Cinema is supported by 28 Cloud CS S6B surface mount speakers and 16 Ecler IC6 recessed ceiling speakers, providing superb clarity and harmonious audio across the complex. To comply with regulations each individual system had links into the venue fire alarm system installed to allow full muting across all zones in case of an emergency.

Commenting on Audiologic’s support, Lee Wilson added “Ben Spurgeon from Audiologic consistently delivered exceptional client support and was readily available to address inquiries. His profound understanding of the Cloud and Ecler portfolio proved invaluable in clarifying the routing of sources and distributing signals across various zones on the amp, leveraging features like power sharing. The entire Audiologic team surpassed expectations, ensuring the successful execution of this project within remarkably tight deadlines.”

Ben Spurgeon adds “It’s great to see new investment into the cinema and retail space and what Backlot are offering is a completely new dynamic for the market. Lee and I have worked together previously and this project gave us a fun brief to turn around in a very short time span. Personally, I can’t wait to see the venue in action!”

Fabio Vidotti, Business Manager at Backlot Cinema comments “We're thrilled with AV2events' exceptional service in installing our sound system and digital signage. From consultation to installation, they showed precision and professionalism. Their expertise impressed us, offering valuable insights to tailor the system to our needs. The seamless installation and remarkable sound quality exceeded our expectations, enhancing our space's ambiance. AV2events sets the standard for excellence, and we highly recommend them for top-notch audio solutions.”

Lee Wilson concludes “We were thrilled to have been awarded the opportunity to deliver the cutting-edge BGM system for the new cinema complex in Blackpool. The Cloud system offers both exceptional build and sound quality and enhances the customer experience whilst also contributing to the vibrant levelling up of the landscape in our hometown.”

Kit List:

  • Cloud CS S6B Surface Mount Speaker x 28
  • Ecler IC6 Speaker (Pair) x 8
  • Cloud Z8 Mk4 Zone Mixer
  • Cloud CA6160EK Digital Amplifier
  • Cloud BTIF-W Input Plate x 3
  • Cloud LM2W Remote Active Wall Controller x 3
  • Cloud FPA1 Facility Port Adapter
  • Cloud RSL6W Remote Source & Level Plate
  • Cloud 24-240 2 Zone Integrated Mixer Amplifier