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Case Study

Revolutionising Digital Interactions: Allpack Unveils State-of-the-Art Live Streaming Suite

Leading innovator in the packaging industry, Allpack, renowned for its sustainable packaging solutions, recently transformed its digital capabilities with a state-of-the-art video conferencing suite at its Staffordshire National Distribution Centre. Specialising in industry-focused packaging solutions, Allpack aimed to enhance its content offering, including professional client presentations, podcasts, product videos, and online training sessions.

Allpack approached leading audio experts Alchemy System Integration for the system design and supply, who worked closely with the fit-out company Icon Exhibitions to ensure seamless installation of the equipment with the current IT setup, with hardware and cabling concealed within the fabric of the building.

Andrew Almond, Marketing Manager at Allpack, emphasised the need for a scalable and user-friendly interface, incorporating camera setups for flexible product demonstrations and sessions within the Sustainability Suite. Challenges related to environmental noise and unwanted camera triggers, due to the open environment, were expertly addressed by Brad Field, Chief Alchemist at Alchemy, with assistance from award-winning audio distributor, Audiologic.

Working with Audiologic’s Application Support Engineer Anna Shahin, a design was agreed of the Q-SYS Core Nano audio, video and control (AV&C) processor with Sennheiser TeamConnect Ceiling 2 (TCC2) ceiling microphone, that enabled the unwanted noise to be eliminated, coupled with a Q-SYS NC-12x80 PoE PTZ conference camera and a pair of QSC AD-S4TB cabinet loudspeakers. Using Q-SYS plugin Automatic Camera Preset Recall, the three presentation locations are seamlessly recalled for tracking, allowing for a hands-free presentation.

Brad Field, Chief Alchemist at Alchemy, expressed gratitude for Audiologic's invaluable support during the design and implementation phases, highlighting: “Audiologic are very much a ‘value added’ distributor, as opposed to many of the others out there that are just ‘box shifters’. In particular, thanks to Anna Shahin, who helped with the system design and commissioning.”

The simplicity and effectiveness of the Q-SYS and Sennheiser solution, was emphasised by Anna, with the TCC2 providing Microsoft Teams Room and Zoom certified audio coverage of up to 80m² with automatic dynamic beamforming technology. The Logitech Tap/Intel Nuc certified Microsoft Teams Room system completes the set-up.

The user-friendly system, including camera tracking, seamless integration with current IT components, and high-quality audio and video reproduction, was praised by Andrew. He was pleased that, following a recommendation for the system from an industry colleague, the set-up had surpassed the objectives of the project.

Brad shared his satisfaction with the project's results, emphasising “Working with Allpack has been a pleasure, using Audiologic’s recommended hardware met Allpack's digital objectives, particularly with enabling the camera to track the presenter. Both QSC and Sennheiser have great reputations and are known to be perfect for voice reproduction. We are very pleased with the results.”

The successful implementation of the presentation studio has received positive feedback from clients, allowing Allpack to host online events and discussions professionally.

Andrew concludes, “Customers have been very impressed with the setup and how clear the video and sound quality is. It has provided us with additional resources to not only present via Microsoft Teams, but also to host online events and round table discussions in a professional manner.”

Kit List:

  • 1 x Q-SYS Core Nano processor
  • 1 x Sennheiser TeamConnect Ceiling 2 ceiling microphone
  • 1 x Q-SYS NC-12x80 PoE PTZ conference camera
  • 2 x QSC AD-S4TB cabinet loudspeakers
  • 1 x Audinate ADP-DAo-AU-OX2 audio interface
  • 1 x QSC SPA2-200 audio power amplifier
  • 1 x QSC NS10-125+ network switch

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