Audiologic strengthens procurement and sales teams with experienced appointments

The appointments come as Audiologic continues to build on its market-leading position, reinforcing key functions within the business to support sustained growth.

Heading up the company’s procurement function, Bobby Sohal brings over 20 years of dedicated AV procurement experience, having held such roles at well established integrators including Solotech UK Group Limited, Feltech Electronics Ltd and CSL Integration. Her deep expertise in supply chain and inventory management will be brought to bear as Audilogic continues to scale while remaining lean and efficient.

Also coming aboard the business in the past month, Steve Cox assumes the Business Manager (South) role vacated by Matt Nettlefold after his promotion to Head of Technical. A veteran of Samsung’s channel sales team in the UK, Steve is new to the AV sector but highly experienced as a customer relationship manager and growth driver in the B2B technology space, making him well-suited to support Audiologic’s integration partners in the southern region.